E-commerce has evolved beyond simple online storefronts into integrated, omnichannel strategies that provide seamless customer experience across multiple touchpoints. Choosing the best enterprise ecommerce platform allows your business to manage different channels, integrate social media platforms, and support personalized email campaigns. It should offer advanced features like inventory management and security while adapting to your specific needs and sales volume.
At Aloa, we deliver ecommerce solutions using the latest technology stack. With our robust project management framework and technical expertise, we work with the best development teams to ensure high-quality results. We connect you with the right enterprise ecommerce software for your online business, helping you scale globally or streamline payment processing. We support your business's growth, providing customer service and data management to improve user experience.
Leveraging our experience, this guide helps you choose the best enterprise ecommerce platform. We’ll explain omnichannel ecommerce, how to integrate ecommerce platforms with business systems, and compare the best ecommerce platform companies. By the end, you’ll be ready to choose the platform that fits your needs and supports your growth across different channels.
Let's get started!
What Is Omnichannel Ecommerce?
Omnichannel ecommerce is an approach where businesses offer a seamless shopping experience across multiple online and offline platforms. It allows customers to interact with a brand through an online store, social media, email marketing, or even physical stores. This strategy integrates all platforms so that customer behavior and preferences remain consistent, providing businesses with a comprehensive view of customer interactions.
How Omnichannel Works
Omnichannel ecommerce brings all platforms together, creating a unified customer journey. Businesses need the best enterprise ecommerce platform to manage this integration efficiently, allowing smooth transitions between channels like social media integration, online stores, and physical locations.
Here are five essential aspects of omnichannel ecommerce.
- Unified Customer Data: Omnichannel strategies unify customer data from different sources. Whether the customer interacts through social media or visits a physical store, the business tracks their preferences and purchasing habits through an integrated customer relationship management (CRM) system.
- Consistent Branding Across Channels: A successful omnichannel strategy ensures consistent platform messaging. Whether customers visit an online or a physical store, they experience the same brand voice and offers.
- Cross-Platform Shopping: With the right ecommerce platform, like Bigcommerce Enterprise or Sap Commerce Cloud, customers can start shopping on one platform and complete it on another. Businesses can meet customer needs through commerce solutions that handle complex ecommerce operations efficiently.
- Improved Customer Support: Omnichannel also enhances customer service. Customers can access live chat, phone support, or community forums. Customer support becomes available on every channel, from email marketing to social media.
- Integrated Marketing Tools: Omnichannel ecommerce platforms include marketing tools that manage promotions across channels. Whether customers access discount codes via social media integration or the website, the system updates in real-time across platforms.
Omnichannel vs. Multi-Channel vs. Single-Channel
The difference between omnichannel, multi-channel, and single-channel ecommerce affects how businesses interact with customers. Each strategy focuses on different levels of integration, flexibility, and reach.
Choosing the right ecommerce platform depends on your specific needs. While omnichannel ecommerce offers robust functionality for large enterprise businesses, it requires platforms to manage high costs and new features.
Integrating Ecommerce Platforms with Business Systems
Integrating your best enterprise ecommerce platform with business systems can unlock various advanced features. These features help ecommerce businesses streamline operations, enhance customer experience, and improve scalability. Whether running an open-source platform or a headless commerce setup, integration ensures your ecommerce business runs smoothly and efficiently across all digital channels.
4 Common Ecommerce Integrations
Successful ecommerce businesses often integrate their platforms with essential systems. These integrations help automate workflows, reduce errors, and provide real-time data updates. Below is a closer look at common ecommerce integrations the best enterprise ecommerce platform should offer.
1. ERP (Enterprise Resource Planning) Integration
ERP systems handle critical back-end operations like inventory management, order processing, and financial reporting. Connecting your ecommerce business to an ERP system allows real-time data updates, ensuring smooth product listings and transaction management.
2. CRM (Customer Relationship Management) Integration
CRM integration is crucial for tracking customer interactions, analyzing buying behavior, and personalizing the shopping experience. This data-driven approach helps you understand new markets and improve engagement.
3. Payment Gateway Integration
A seamless connection with payment gateways ensures smooth transactions. The best enterprise ecommerce platform should support multiple payment methods, allowing for flexibility in new markets without adding high transaction fees.
4. Marketing Automation Integration
Automating marketing efforts through your platform can reduce the learning curve involved in manually setting up campaigns. These tools help businesses scale quickly, especially in expanding product listings.
Benefits of Ecommerce Integration
Connecting the best enterprise ecommerce platform with your business systems has several essential benefits. These integrations provide a solid foundation for growing digital commerce operations, whether switching to a new platform or upgrading your current one.
- Increased Efficiency: Integrating your ecommerce platform with other systems helps automate tasks like updating product listings and processing orders. This reduces human error and speeds up operations.
- Cost Savings: Integrated systems help save money on transaction fees and reduce the need for additional staff. Systems like ERP can handle a large workload, reducing overhead costs.
- Better Customer Experience: When the ecommerce platform integrates with CRM and inventory systems, customers get real-time updates on stock availability and order tracking, improving their overall experience.
- Flexibility for Growth: As your business grows, integrating with advanced tools like headless commerce can help you scale into new markets with minimal disruption.
- Reduced Learning Curve: Many enterprise platforms come with open-source options, offering a good idea of how integration can minimize the learning curve when adopting a new platform.
Ecommerce integration provides significant benefits, from operational efficiency to cost savings and a better customer experience. When selecting the best enterprise ecommerce platform, ensure it offers strong integration capabilities to maximize your business potential. The right platform will grow with your business, supporting small and large enterprises.
7 Best Enterprise Ecommerce Platform Companies
When choosing the best enterprise ecommerce platform for your business, finding a solution that offers scalability, seamless integrations, and omnichannel support is crucial. The right platform helps manage large-scale operations while delivering a consistent customer experience across multiple channels. Here are seven top ecommerce platforms for enterprise success.
1. BigCommerce – Best for Extensive Customization and Omnichannel Capabilities
BigCommerce is an enterprise ecommerce platform for businesses needing flexibility and omnichannel success. Its customizable features enable businesses to tailor their ecommerce experience to meet specific demands. BigCommerce also integrates seamlessly across channels, helping businesses reach customers wherever they shop, from social media to physical stores.
Notable Features of Using BigCommerce
- API Integration: BigCommerce offers open APIs, making it easy to customize and connect with other systems like ERPs and CRMs.
- Omnichannel Support: This platform allows businesses to sell across multiple channels, including Amazon, eBay, and Instagram.
- Headless Commerce: BigCommerce separates the front-end and back-end, giving companies complete control over the design and functionality.
- Scalability: The platform scales effortlessly with businesses as they grow, accommodating increased sales and product catalogs.
BigCommerce Pricing Plans
BigCommerce offers custom pricing based on business size and sales volume. They also provide different plans depending on company needs:
- Standard Plan: $39/month for small businesses.
- Plus Plan: $105/month for medium-sized businesses.
- Pro Plan: $399/month, scaling up with additional sales volume.
- Enterprise Plan: Custom pricing for large-scale businesses.
BigCommerce is ideal for industries like fashion, manufacturing, and automotive. These industries benefit most from the platform’s omnichannel support and scalability, which enable them to efficiently manage large product catalogs and complex operations.
2. Shopify Plus – Best for Rapid Scalability and Robust App Ecosystem
Shopify Plus is widely recognized as the best enterprise ecommerce platform for businesses aiming for rapid scalability. Its robust app ecosystem allows enterprises to expand quickly and adapt to changing market needs. With extensive customization options, Shopify Plus helps businesses create a seamless shopping experience while managing operations efficiently across multiple channels.
Notable Features of Using Shopify Plus
- Extensive App Ecosystem: Shopify Plus provides access to thousands of apps, enabling businesses to integrate third-party tools that enhance functionality and performance.
- Omnichannel Power: Shopify Plus connects online and offline channels to manage the entire business operation through a single platform.
- Headless Commerce: The platform offers headless commerce capabilities for more flexibility in designing storefronts using Shopify’s API layer.
- Global Expansion: Activate over 150 countries and localize your storefronts for different markets, making international growth seamless.
Shopify Plus Pricing Plans
Shopify Plus offers custom pricing based on your business needs, with fixed and variable pricing options.
- Starting Plan: $2,500/month for a 1-year term.
- Long-Term Plan: $2,300/month for a 3-year term.
- Variable Pricing: Available for complex businesses based on revenue.
Shopify Plus is the best enterprise ecommerce platform for industries like fashion, B2B wholesale, and consumer electronics. These industries benefit from Shopify’s scalability, international reach, and omnichannel capabilities, allowing them to grow rapidly while maintaining control over complex operations.
3. Adobe Commerce (Magento) – Best for Enterprise-Level Flexibility and Integration Options
Adobe Commerce, powered by Magento, stands out as the best enterprise ecommerce platform for businesses seeking flexibility and seamless integration options. Its powerful API-driven architecture enables large enterprises to customize their ecommerce experience, allowing for robust B2B and B2C solutions. Adobe Commerce is designed for businesses that need a scalable and adaptable platform that supports complex operations and omnichannel strategies.
Notable Features of Using Adobe Commerce
- AI-Driven Personalization: Adobe Commerce uses AI to personalize product recommendations, search results, and promotions for B2B and B2C customers.
- Headless Commerce Capabilities: Provides flexibility to decouple the front-end and back-end, offering a custom-built user experience.
- Extensive Integration Options: Easily integrates with third-party platforms such as ERP systems, CRM software, and marketing tools.
- Multi-Channel Commerce: Sell across multiple channels like Amazon and Walmart, with seamless fulfillment and inventory management.
Adobe Commerce Pricing Plans
Adobe Commerce offers customized pricing based on business needs, including Gross Merchandise Value (GMV) and Average Order Value (AOV).
- Commerce Pro: Tailored for businesses of any size with features like dedicated infrastructure and disaster recovery.
- Managed Services: Provides expert-level support to minimize risk, enhance security, and ensure smooth operations.
Adobe Commerce is suitable for industries like healthcare, retail, and manufacturing. Its advanced integration capabilities and scalability make it ideal for businesses that need customized omnichannel solutions across multiple markets and business models.
4. HCL Commerce Cloud – Best for Complex Ecommerce Needs and Advanced Personalization
HCL Commerce Cloud is the best enterprise ecommerce platform for businesses with complex needs and a focus on advanced personalization. Its powerful capabilities support high transaction volumes, making it perfect for enterprises seeking a robust solution. HCL Commerce Cloud excels at delivering tailored shopping experiences across multiple channels, ensuring customer engagement and loyalty.
Notable Features of Using HCL Commerce Cloud
- Composable Commerce: This platform allows businesses to easily integrate and scale their ecommerce operations to meet changing demands.
- Personalization: Advanced AI tools enable personalized customer experiences based on behavior, preferences, and past interactions.
- B2B and B2C Capabilities: HCL Commerce Cloud handles both B2B and B2C transactions seamlessly, providing flexibility for businesses targeting multiple markets.
- Post-Order Management: Businesses can track, modify, and manage an order's entire lifecycle, ensuring a seamless experience from purchase to delivery.
HCL Commerce Cloud Pricing Plans
HCL Commerce Cloud offers custom pricing based on enterprise needs—tailored plans based on transaction volume and business complexity. Businesses must contact HCL directly for specific pricing.
HCL Commerce Cloud is best for industries like manufacturing, wholesale, and B2B2C businesses. These sectors benefit from the platform’s robust personalization, scalability, and ability to manage complex transactions across different markets and channels.
5. WooCommerce – Best for WordPress Users Seeking Scalability
WooCommerce is the best enterprise ecommerce platform for WordPress users looking to scale their online store. Built on the world’s most popular content management system, WooCommerce offers flexibility and full control over your ecommerce operations. It integrates seamlessly with WordPress, allowing businesses to expand their online presence with ease and affordability.
Notable Features of Using WooCommerce
- Open-Source Flexibility: WooCommerce is an open-source platform that provides users with complete customization options for their online store.
- WordPress Integration: As a WordPress plugin, WooCommerce allows users to manage content and ecommerce from a single platform.
- Scalable Solutions: WooCommerce can handle businesses of all sizes, making it easy to add products, payment methods, and custom features as your business grows.
- Extensive Plugin Marketplace: The platform offers a wide range of plugins and extensions for everything from SEO optimization to CRM integration.
WooCommerce Pricing Plans
WooCommerce offers flexible, open-source pricing. Businesses pay only for the needed features. There are no fixed pricing plans, but businesses can opt for paid extensions and customizations as necessary.
WooCommerce is perfect for small to mid-sized businesses in industries like retail, fashion, and digital products. Companies already using WordPress benefit the most from leveraging its scalability and vast customization capabilities to grow their e-commerce operations efficiently.
6. Wix – Best for Small Businesses with Simple Ecommerce Needs
Wix is the best enterprise ecommerce platform for small businesses, prioritizing ease of use and quick deployment. Its intuitive design tools and affordable pricing make it perfect for small businesses with simple ecommerce needs. Wix allows businesses to create professional-looking websites without complex coding, making it an excellent option for entrepreneurs looking to launch their online stores quickly.
Notable Features of Using Wix
- No-Code Editor: Wix provides an easy-to-use, no-code drag-and-drop editor, enabling businesses to launch websites without technical skills.
- Multi-Site Management: Wix’s dashboard allows businesses to manage multiple sites efficiently, which is perfect for entrepreneurs with more than one brand.
- Customizable Templates: Wix offers various templates that can match your business’s design preferences without requiring a developer.
- SEO Tools: Built-in SEO features help businesses optimize their sites for search engines and increase visibility.
Wix Pricing Plans
Wix offers flexible pricing plans suitable for small businesses with different needs.
- Light Plan: $17/month with 2 GB storage and essential marketing tools.
- Core Plan: $29/month with 50 GB storage and essential ecommerce features.
- Business Plan: $36/month with advanced marketing and ecommerce capabilities.
- Business Elite Plan: $159/month for advanced features like unlimited storage and priority support.
Wix is the best enterprise ecommerce platform for industries such as freelancing, small retail, and service-based businesses. These businesses benefit most from Wix's user-friendly tools, quick deployment, and budget-friendly pricing plans, enabling them to establish an online presence without technical barriers.
7. Volusion – Best for Small Businesses with User-Friendly Omnichannel Tools
Volusion is recognized as the best enterprise ecommerce platform for small businesses due to its user-friendly interface and comprehensive omnichannel capabilities. It allows businesses to create an online store without extensive coding knowledge quickly. Volusion’s platform simplifies inventory management and integrates seamlessly with popular tools like PayPal, Stripe, and Amazon, helping businesses sell through multiple channels effortlessly.
Notable Features of Using Volusion
- Seamless Checkout: Volusion offers a smooth and efficient checkout process that reduces cart abandonment, helping small businesses improve conversion rates.
- Built-In SEO Tools: Businesses can optimize their online stores easily using Volusion's built-in SEO features, boosting visibility and traffic.
- Mobile-Responsive Themes: Volusion provides mobile-friendly, customizable themes, ensuring a consistent shopping experience across devices.
- Social Media Integration: With social media tools integrated, businesses can manage and grow their online presence directly from the platform.
Volusion Pricing Plans
Volusion offers flexible pricing based on business size and product volume:
- Personal Plan: $35/month – Supports up to 100 products.
- Professional Plan: $79/month – Supports up to 5,000 products with additional features like abandoned cart reports.
- Business Plan: $299/month – Unlimited products and VIP support.
- Prime Plan: Custom pricing based on GMV (Gross Merchandise Volume) with enterprise-level support.
Volusion serves small businesses across various industries, including retail, crafts, and local services. Its ease of use and solid omnichannel tools make it the best enterprise e-commerce platform for businesses looking to expand their customer base online and grow efficiently.
Key Takeaway
Choosing the best enterprise ecommerce platform is essential for omnichannel success in today's competitive market. Businesses must keep up with current trends in ecommerce, such as mobile-first shopping, personalized customer journeys, and seamless integration across all sales channels. The right platform helps businesses unify their online and offline operations, creating a smooth customer experience regardless of where they shop.
When selecting the best enterprise ecommerce platform, businesses must consider scalability, integration with existing systems, and available ecommerce tools. Platforms supporting ERP and CRM integration allow companies to streamline operations, enhance customer relationships, and boost sales. The ecommerce platform should also offer customizable features to meet unique business needs and ensure long-term growth.
Are you looking for the best enterprise ecommerce platform to elevate your business? At Aloa, we specialize in connecting you with the right tools and experts to help you succeed. Our dedicated team will guide you through every step, from choosing the platform to hiring top ecommerce software developers.
